Or you could just make a few Non-PVP "Carebear" servers and be done with it. There's no need for intense debate over morality here, other game companies figured this out a long time ago. Make Non-PVP, PVP, and Hardcore servers available, then tag the character the player has so they cant "Server hop" to a from a carebear to PVP server without having to get new equipment once they are there. Super easy peasy chicken greasy, and the game isnt "Ruined" for anyone... done.