I accept DayZ for what it is, and have enjoyed being able to play it in alpha, butI don't have that much sympathy for the devs because I think some of the community-based issues they are having are self-inflicted. Put yourself in the shoes of someone who cames DayZ for the first time: 1. See some cool DayZ gameplay on Youtube. Think "Man, I gotta play me somma that!". Nobody in video mentions the word "Alpha". 2. Find some "how to install Dayz" instructions. eg http://www.youtube.com/watch?v=wjWFv1CUa6Y. See no mention of the word Alpha. 3. Buy Arma on Steam for $30 bucks. 4. Download DayZ from the link in the install instructions. Eg http://cdn.armafiles.info/latest/ See no mention of Alpha. 5. Get DayZ running - find lots of bugs, get frustrated by the game play. This happens especially if the mod is going through a period of rapid hotfixes and is particularly buggy. At this point, the average person feels like they have paid $30 for a game called DayZ and are completely frustrated. 6. Find the forums, clog up the forum with complaint thread. 7. Get blasted with responses calling you an idiot because "It's Alpha - you are the tester!". Hell, even the "What is DayZ" page on the mod's site doesn't mention the word "Alpha". The only mention of alpha is the download button "Dayz (Alpha Test)". To the average punter who doesn't know what alpha testing is, that doesn't really explain what the expectations are. If you download it via a direct link, you don't even see that download button. People post responses like "you should have researched the mod and found out it was alpha, idiot!" I mean, seriously? Unless you are OCD, do you really spend hours researching a game before you buy it? Is that the standard the average consumer has to meet? It's called having your cake and eating it too - you don't want to turn off potential players by pointing out it's alpha before they play (because having a large player base "sends a message to the studios") - but then rely on it being alpha when someone complains about bugs. I think it is unintentional at this stage, but I'm not sure it's going to be a great strategy going forward.