I think you'd get more people if you tried to be different instead of catering to the same group that every other server out there is doing. "Easy" servers are a dime a dozen, the main group of players are looking for a harder experience, something that will actually challenge them instead of turning the game into a non-stop pvp experience where there is no penalty in death. Where is the challenge when if you get into a PvP engagement and you die, within less than an hour you can be back at that location or looking for another fight with gear to cause damage. Turn persistence on, ignore the fact that maybe helicopters may not work correctly but so what if you don't get a silencer or SMERSH vest, you will get that harder loot gearing experience. I think the problem is that 1) its a private hive, and 2) its on "easy" mode that the server won't be full. If people can get the same easy experience from every other server on the public hive, what will make them want to start fresh and have a separate character all together on something that won't allow them to hop around. Ninja Edit: The main reason my group of friends went to your server and hive in the first place back when FOG #1 was started was because of persistence and the lack of hackers. Over the course of playing there the reasons we joined have been removed. We are encountering more hackers and now persistence has been removed. Ninja Edit #2: Go back to your original way of doing it by shutting off persistence for one day a week to allow for those helicopter hunters to get their fix but keep persistence on the other days so the game doesn't just feel like easy mode.