Simple really. I needed a name for Xbox Live and the thought of a broken toy first came to mind. When you were little some of your toys would break. Arms would come off, pieces would chip. etc. Some times they could be fixed, and they were still fun to play with, but once you put a kink in a Slinky it was never going to work the same again. The thought of some random person on the internet named after a broken toy kicking your ass put a smile on my face.